Risk, Crisis, Issues, and Third Sector.
Chapter 11 (Risk, Issues, Crisis and Recovery) introduced me to ideas and processes around critical events. I found the diagrams slightly annoying to be honest, there was a lot to take in. Whether or not we like it, risk is inevitable- it is a part of life. How we respond as media practitioners is what is more important.
This chapter emphasised the importance of good communication practises, noting that without them, negativity can fall upon organisations resulting in them looking incompetent.
While nothing can be done to prevent crises from occurring, PR practitioners can enlist in the help of various strategies as a form of emergency management.
Chapter 11 also pointed out the benefits of crises, stating that "a new reality may present unexpected opportunities and benefits" (Johnston & Zawawi 2009, p. 321).
The third sector is constituted by all those organisations that are not-for-profit and non-government, together with the activities of volunteering and giving which sustain them. These organisations are a major component of many industries including community health services, rural, education, housing, sport and recreation, culture and finance.
While they differ between themselves, third sector organisations differ as a group from for-profit businesses and from government departments and authorities. Third sector organisations vary greatly in size and in their activities, and have gained international acceptance as a positive and inclusive term.
The Third Sector is tipped to be working with PR even more closely than before, probably due to the fact that they are well known for promoting awareness and public relations can provide an outlet for it. This again brings up the notion of truthful relationships in the field of public relations.
- Johnston, J & C Zawawi, Public Relations: Theory and Practise. Crows Nest: Allen & Unwin, 2009. 3rd ed.
